NEWS

Böblingen/Munich, 01.06.2023 - Synapticon GmbH, an expert in integrated motion, has been developing and producing innovative software and hardware for sophisticated motion control in robotics, automation and mechanical engineering for ten years. The company today announces the creation and appointment of Gonzalo Buelta O'Donnell to the position of Chief Growth Officer (CGO). Synapticon is thus taking a strategically important step in view of the steadily increasing demand for innovative motion technology in the field of robotics and mechanical engineering.

"In 2023, the previous record result from 2018 of 15.1 billion euros is likely to be significantly exceeded again with an expected turnover of 16.2 billion euros," says the VDMA Robotics + Automation trade association. "Compared to the previous year, the industry is expecting an increase in turnover of 13%." Synapticon intends to benefit even more from this trend in the future and at the same time further expand its technological leadership in the field of motion control.

FROM ELMO TO SYNAPTICON

As Chief Growth Officer, Buelta's main focus is on developing and overseeing effective sales and marketing strategies to achieve the company's goal of global market leadership in integrated drive solutions. Gonzalo Buelta has achieved successful business results in all his roles with strategic vision, a collaborative attitude and strong leadership skills.

"As the new and first CGO at Synapticon, my goal is to lead the company to the top of the robotics and automation industry. Technologically, we are already in this position, now it's time to tap into a market that is really going full throttle," explains Buelta. "Manufacturers of cobots, AMRs (autonomous mobile robots) and automation components for mechanical engineering urgently need combined hardware and software solutions that allow them to develop more compact, more powerful, safer and, last but not least, more cost-effective products. This is exactly what we make possible, and now we need to convince even more companies of this."

Gonzalo Buelta O'Donnell was founder and General Manager of Berger Lahr Spain in 1999. After the acquisition by Schneider Electric in 2005, he held various management positions in the Motion organization. In 2012, he became Vice President of Machine Solutions for North, Central and South America and Managing Director of IMS (Intelligent Motion System), a Schneider company based in Connecticut (USA). In 2016, Buelta became Vice President of Schneider Electric USA and led the OEM (machine builder), panel business and system integrators in the USA. After ten years in the USA, he returned to Europe and became General Manager of Sales and Marketing at Elmo Motion Control, which was acquired by Bosch in 2022. From there, he is now on board at Synapticon.

"We have an experienced engineer with strong business acumen and outstanding market knowledge in a position that will become increasingly important for us," explains Nikolai Ensslen, CEO and founder of Synapticon. "In recent years, we have invested massively, first in basic research and then in the concrete development of hardware and software, with which we want to massively advance the entire industry. Now it's time to bring this performance potential to the road."

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